Branding Forest Products from the Northern Forest
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- Peterson, Christina
Northern Forest Center - Rooks, John
Northern Forest Center - Kingsley, Eric
Northern Forest Center
• A new marketing approach for wood products from the Northern Forest may help to reverse industry decline due to national and international competition. A regional “Northern Forest” brand for forest products may yield the “edge” to keep this industry competitive.
• The goal of this project was to determine the use and acceptance of a Northern Forestn brand for wood products by the forest products industry.
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