Perceptions of Climate Change: A Segmentation Analysis of Tourist Groups to Maine, USA
Problem Addressed: How climate changes affect tourism
Goal(s)/Objective(s): Understand types of tourists and tourism expenditures in Maine, explore perceptions how weather effects tourist groups, examine climate change beliefs and concerns across tourist groups
Key Findings: Non-nature-based tourists spend more per person per night; impact of individual weather variables relatively small but is influential
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